Since 1913, the colossally creative artisans at Wells' Dairy, Inc.—the largest family-owned and managed dairy processor in the United States—have been hard at work putting all things chunky, chewy, rich and gooey into their ice cream.

The BLUE BUNNY® brand was born in 1935 after the Wells brothers held a "Name That Ice Cream" contest in the Sioux City Journal . A Sioux City man won the $25 cash prize after submitting the winning entry along with his rendition of the original BLUE BUNNY® character.

Today, ice cream aficionados throughout all 50 states, Mexico and Puerto Rico can choose from nearly 500 tantalizingly tasty BLUE BUNNY® ice cream flavors, frozen dairy desserts and delectable novelties.

BLUE BUNNY® is made in Le Mars, Iowa: The Ice Cream Capital of the World. More ice cream is made in Le Mars than any other place on the planet!

Visitors to Le Mars are always welcome at The Ice Cream Capital of the World Visitor Center . There, you'll learn all about the history of ice cream, Wells' Dairy and BLUE BUNNY®; experience fascinating interactive exhibits; and get a glimpse at how America's favorite treat is made.

To learn more about the history of BLUE BUNNY®, visit wellsdairy.com.